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Academic Version: Applying my personal experiences and academic research as a professor of Sociology and Asian American Studies to provide a more complete understanding of political, economic, and cultural issues and current events related to American race relations, and Asia/Asian America in particular.

Plain English: Trying to put my Ph.D. to good use.

October 22, 2008

Written by C.N.

Marketing Professional Basketball to Chinese Americans

As the 2008-2009 season of the National Basketball Association (NBA) prepares to start later this week, NBA fans should already know that when Yao Ming began playing in 2002, he opened up professional basketball to aspiring Chinese back in China, and to Chinese Americans as a potential fan and marketing segment for his team, the Houston Rockets, and the NBA in general.

Following in his footsteps is Yi Jianlian, the second high-profile NBA player to come from China. After playing his rookie season last year for the Milwaukee Bucks, Yi was traded and is now set to play for the New Jersey Nets.

The Nets happen to be located in the New York City metropolitan area, home to an estimated 650,000 Chinese Americans. As the NY Times reports, these numbers and the potential revenue from the Chinese American fan base in squarely in the minds of the Nets organization:

Yiâ€™s name recognition runs high, and people in Chinatown said they would go watch him, if time and funds allow it, but would not necessarily go out of their way to cross the Hudson River. . . .

The Nets are hopeful that Yi connects with the nearly 650,000 Chinese-Americans in the New York area and beyond, reeling in a coveted new fan base. And like Yao, the Houston Rockets center, Yi carries global appeal in hailing from the worldâ€™s most populous nation. . . .

â€œHe has to build a relationship with the community,â€ said Sunny Moy, president of the Asian American Youth Center. â€œRight now, everybody is more into Yao because Yi is still nearly a rookie. Yi is a good player, Iâ€™ve seen him play, but he has to donate tickets, connect with the kids in order to have an effect.â€ . . .

The Nets are offering a four-game package aimed at the Chinese-American community for games against the Rockets, the Golden State Warriors, the Los Angeles Lakers and the Cleveland Cavaliers. The Rockets and the Lakers feature the leagueâ€™s two other Chinese players in Yao and the rookie Sun Yue.

The Nets hired a multicultural marketing agency and are planning game-night promotions that include a night serving as Yiâ€™s interpreter and a celebration of the Chinese New Year.

As I’ve said before, whether Americans like/want it or not, the world is getting smaller and the many manifestations of globalization will only continue to become more prominent in American society. In this case, it comes in the form of the Nets trying to market Yi to the Chinese Americans in the NYC metro area and the 1.3 billion Chinese back in China.

It’s also nice to see Asian athletes continue to become more popular in professional sports. At the same time, as I’ve also said in the past, it would also be nice if Asian American (as opposed to international Asian) athletes get to enjoy the same kind of popularity.

Fortunately, with the recent rise and fame of athletes like professional golfer Anthony Kim, to name the most recent example, we (hopefully) seem to be moving slowly in that direction.

August 25, 2008

Written by C.N.

Asian American Athletes Wrap-Up

Now that the Olympics have concluded, I just wanted to add my sincere congratulations to some of the Asian American athletes and coaches who achieved success in the games. They include:

Brian Clay: Gold medal in the decathlon. He is half African American and half Japanese American and was raised in Hawai’i
Jenny Lang Ping: coach of the U.S. women’s indoor volleyball team who won the silver medal
Liang Chow: coach of Shawn Johnson (women’s gymnastics), who won the gold medal in the balance beam and silver in the individual all-around, team competition, and floor exercise
Raj Bhavsar and Kai Wen (Kevin) Tan: male gymnasts who helped the U.S. team win the bronze medal in the team competition

There were other Asian American athletes who competed but did not medal and I also wanted to send my congratulations and thanks to them as well for representing their country and for competing at the highest level of their sports. In addition to the Olympics, other Asian American athletes also made the news recently:

Danny Lee, who just became the youngest player to win the U.S. Amateur Golf Championship (previous youngest was Tiger Woods)
Hawai’i’s Ewa Beach team, who won the Little League World Series for the second time in four years

Ultimately, they are all American athletes and should be recognized as such. Nonetheless, as Asian Americans, they also serve as role models and sources of pride for many of us as well.

July 15, 2008

Written by C.N.

Michael Chang’s Significance to Asian Americans

As many of you already know, one area in which Asian Americans have slowly been achieving success and popularity is professional sports. Although many athletes from Asia such as Ichiro and Yao Ming have become superstars, only a few Asian American athletes have climbed to the top of their sports. For members of Generation X like me, one of the earlier such star Asian American athletes was professional tennis player Michael Chang.

Michael Chang turned pro while still a teenager and most famously, in 1989 dramatically beat the heavily-favored and #1 ranked men’s player Ivan Lendl to become champion of the French Open. In the fourth set of that match, Chang experienced severe leg cramps that would have led most players to quit. But Chang doggedly persevered and used unorthodox tactics such as hitting “moon balls” and underhand serves to disrupt Lendl’s timing, finally winning the match in five sets.

Chang was never as flashy or a media superstar like his modern Asian/Asian American contemporaries such as Ichiro, Yao Ming, or Michelle Wie, let alone like his main tennis rival at the time, Andre Agassi. Instead, through his athletic talent, numerous charity work for the sport and the Asian American community, and his quiet but confident demeanor off the court, Chang focused on “walking the walk,” rather than just “talking the talk.” In other words, his actions spoke for themselves.

This past weekend, Michael Chang was inducted into the International Tennis Hall of Fame. In addition to summarizing his career, the ESPN article links his achievements as a Chinese American to China’s hosting of the Summer Olympics later this summer and how Chang’s 1989 French Open win took place during the Tiananmen Square uprising.

But for me personally, Michael Chang’s significance goes far beyond that. At a time when Asian Americans were still firmly associated with being computer nerds (the “Long Duk Dong” stereotype), Michael Chang quietly but firmly showed American society that we could be equally accomplished in other professionals and pursuits as well. He was a role model to many young Asian American males like myself, who finally saw a successful professional athlete who looked like us.

I will also associate Michael Chang with one particular moment in my life — the moment in which I changed from being a quiet and passive young American just looking to fit in, into a proud and angry young Asian American who finally became tired of being the target of racism and was now going to stand up and resist.

That moment came in the early 1990s as I was nearing the end of my college career. I was just beginning to become “re-ethnicized” after switching my major from pre-med to political science with a minor in sociology. After taking my first sociology course in race and ethnicity, I was finally learning the true history and nature of American race relations and the inequalities and injustices that groups of color such as Asian American had and continue to face.

At that time, I also became more aware of prejudice and discrimination perpetrated against Asian Americans like myself and many of my White friends were taken aback by my new “militant” and “angry” attitude. This situation finally came to a head one day as my roommates and friends and I were sitting around our apartment watching TV.

A commercial came on that featured Michael Chang endorsing the Discover credit card, if I recall correctly. At the end of the commercial, one of my roommates, a White male named Owen, just casually remarked, “So the nip has sold out, I guess,” a derogatory reference to Michael Chang.

Upon hearing that comment, something in me snapped. I immediately became enraged and yelled back, “F*** you, Owen! Is that what you think of me? Am I just a f***ing nip to you?!?”

Owen sheepishly apologized by saying, “Oh sorry, C.N.” Clearly, he considered me to be invisible, literally and figuratively. The room immediately became silent and the other four or so people in the room (all of them White) all lowered their heads, hoping that things would calm down. But I was still furious and was ready to escalate the situation by physically confronting Owen.

In the end, I decided to leave the apartment and go for a walk to clear my head and calm my anger. As I was walking around the apartment complex, I vowed that I was never going to sit by and quietly take that kind of prejudice — that kind of racism ever again. When I returned to the apartment about 30 minutes later, everyone had left and from that point on, my relationship with them changed forever — for the better.

While there were many significant moments in my personal and intellectual development during that time, that was definitely the turning point in my personal identity as a Vietnamese American, an Asian American, and a person of color.

Thank you Michael, for your quiet but firm dignity and determination to define yourself, rather than letting others do it for you, and for serving as a pioneer and a role model for all Asian Americans.

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Viet Nam

October 22, 2008

Written by C.N.

Marketing Professional Basketball to Chinese Americans

August 25, 2008

Written by C.N.

Asian American Athletes Wrap-Up

July 15, 2008

Written by C.N.

Michael Chang’s Significance to Asian Americans