Topics & Articles

Home

Culture

Ethnic Groups

History

Issues

Links

Viet Nam



Search

or Browse the Archives

or Gets Posts by Tags



Most Popular Books on Asian-Nation

Miscellaneous

All posts copyright © 2001- by C.N. Le.
Some rights reserved. Creative Commons License

The views and opinions expressed on this site and blog posts (excluding comments on blog posts left by others) are entirely my own and do not represent those of any employer or organization with whom I am currently or previously have been associated.

Blog powered by WordPress


Behind the Headlines: APA News Blog

Academic Version: Applying my personal experiences and academic research as a professor of Sociology and Asian American Studies to provide a more complete understanding of political, economic, and cultural issues and current events related to American race relations, and Asia/Asian America in particular.

Plain English: Trying to put my Ph.D. to good use.

February 22, 2007

Written by C.N.

Ten Things to Know About Asian American Youth

Like Asian Americans in general, young Asian Americans frequently find themselves admired, reviled, misunderstood, and/or the subject of curiosity, all at the same time. Nationally-renowned performance artist Kate Rigg and SnapDragon consultants want to change that and, as published by Yahoo News, has come up with a list of Ten Things Every Brand Should Know About Asian-American Youth:

  1. Many Asian-American youth feel excluded and misunderstood by most brands. It’s made worse by the fact that they see advertisers actively wooing the African-American and Hispanic markets.
  2. Mixed race kids are proudly identifying as Hapa, a once derogatory word in Hawaiian to mean “half.” Hapa is also slang for marijuana in Japanese (spelled Happa). Hapa is supplanting terms like Amerasian, biracial, and blasian.
  3. Asian-American youth are secret fans of “easy listening” adult contemporary music. Lite FM is a hidden passion.
  4. There’s a “hero gap” among Asian-American kids, which is being filled for many by activists from other cultures. Martin Luther King is a role model and hero to many young Asian-Americans.
  5. Most Asian-American kids refer to white people as “white people” the same way African-Americans do.
  6. Underage gambling is huge. The “new” American poker obsession is nothing new to Asian-American kids. Gambling has a long history in Asian culture. Many students Rigg spoke with are avid online gamblers and card players. Some organize private online poker tournaments.
  7. Asian-American kids want an end to the hyper-nerdy images of themselves on TV and want to see more punked-out skater and graffiti DJ images which reflect a different energy. The feeling is: Enough with the math geeks, future doctors and violinists. Asian-American kids crave street credibility — not just academic accolades.
  8. Asian-American kids universally hate the question: Where are you from — especially since the answers are usually something like “Westchester” or “Boston.”
  9. All things Korean are hot and getting hotter. Fashion. Foods. DJs. Online communities. Korea is the new Japan.
  10. The 15 minutes of seemingly benign American Idol fame for William Hung had a surprisingly negative effect on Asian-American students. There’s a feeling that Hung perpetuated the worst stereotypes about Asian people and gave non-Asians permission to indulge in two years of racial stereotyping and mocking.

The list makes pretty good sense to me, although I was not aware of #3, the passion of Asian American youth for easy listening contemporary music. Who knew that someone like Kenny G would be able to rock the Asian American world?


Translate Into Another Language

Rules for Comments Post a Comment

All submitted comments are first reviewed before appearing on the site. Constructive disagreement and intelligent debate are fine and encouraged. Comments that contain personal attacks, excessive profanity, spam or are blatantly offensive, slanderous, threatening, racist, or irrelevant to the topic are not and will be edited out or deleted, along with duplicate comments posted to multiple articles.


comments powered by Disqus


Copyright © 2001- by C.N. Le. Some rights reserved. Creative Commons License

Suggested reference: Le, C.N. . "Ten Things to Know About Asian American Youth" Asian-Nation: The Landscape of Asian America. <http://www.asian-nation.org/headlines/2007/02/ten-things-to-know-about-asian-american-youth/> ().

Short URL: http://www.asian-nation.org/headlines/?p=377